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1. Молодежь (18–34 года) Молодежная аудитория отличается высокой мобильной активностью, быстро адаптируется к новым технологиям и использует мобильные устройства не только для общения, но и для развлечений, работы и обучения. …

Современные мобильные технологии значительно изменили способы потребления информации, и это особенно заметно в контексте контента, представленного через смартфоны и планшеты. В условиях стремительного роста использования мобильных устройств разными возрастными группами, разработка контента требует особого внимания к особенностям каждой демографической группы. Разнообразие интересов, предпочтений и способов восприятия информации зависит от возраста аудитории, что диктует необходимость адаптированных подходов к созданию мобильного контента. Read More

Before going into this business, it’s important for you to know some things about internet marketing. Knowing the basic thing is the secret to internet marketing. Once you have a …

Internet marketing has proliferated the world wide web. Most business-minded individuals who would like to try to venture in this type of business would stop and think if the web is already over saturated with internet marketers. Some might even be having second thoughts of going into the business because there are too many competitors already. Read More

A lot of singers like to put them online. These types of internet marketers can take advantage of the internet and the video world. Video marketing is also a very …

There are a bevy of reasons for which a person may want to use internet marketing. The most common is for a business and with this in mind; people will aim to acquire funds and exposure. The people that are looking for self promotion can also become internet marketers as they do not have to shy away. Just because it is over the internet does not mean that people cannot market themselves over the web. Persons that are just looking for exposure and promotion can join, and with a stroke of luck and fortune, that person may just be able to make some money off of it. The people that are looking to promote themselves online usually have a skill or trait. In order to market you online, one must have or acquire a certain type of skill that would allow them to gain exposure. Read More

In an attempt to increase their search engine rankings, millions of businesses have participated in “pay-per-click” keyword bidding. Unfortunately, according to the Federal Trade Commission, several million businesses have allegedly …

According to a recent study of Americans searching online for products and services, 77% searched by keyword, not by name brands or business names. This study (“Search Before the Purchase,” February 16, 2005, by “DoubleClick” in conjunction with “ComScore Networks”) is relevant to businesses whose websites do not appear at the top of the prominent results pages of traditional Internet search engines whenever consumers search for their product or service types. Read More

In today’s environment of public suspicion, gaining and maintaining public consent to operate has become an on-going, top management concern for most businesses and large organizations. Community relationships are effectively …

There are some powerful relationship realities between various community groups and organizations. Constituents are asking more questions; decisions are taking longer. Very small forces, sometimes individuals, can stop very big ideas and projects. People without credentials have enormous credibility. Corporations and institutions must prove their validity, honesty, and trustworthiness every day. Most public debate and discussion, on issues that matter, are focused more on embarrassment, humiliation, and blame shifting than on achieving beneficial progress. Read More

Cos’è il MLOps? Il termine MLOps (Machine Learning Operations) si riferisce all’integrazione delle pratiche di DevOps (Development Operations) con il ciclo di vita dei modelli di machine learning. Sebbene il …

L’adozione di intelligenza artificiale (AI) e machine learning (ML) sta crescendo a ritmi vertiginosi in Italia, sia nel settore privato che in quello pubblico. Tuttavia, la transizione da progetti di ricerca e sviluppo a soluzioni reali scalabili per il business richiede una solida infrastruttura tecnologica. È qui che le piattaforme di Machine Learning Operations (MLOps) e le infrastrutture AI entrano in gioco, offrendo strumenti avanzati per l’automazione, la gestione e l’ottimizzazione dei modelli di machine learning in ambienti di produzione. In Italia, l’evoluzione di queste tecnologie sta suscitando crescente interesse da parte delle aziende e delle istituzioni. Read More

Reading off a slide or other presentation materials – This might be my biggest pet peeve: When someone just stands there and reads directly off of what they are presenting. …

Yesterday I had the singular displeasure of sitting through a particularly bad presentation, so bad that I had to write this article as a form of catharsis (see: Aristotle). Without further ado, here are my Top 3 Presenting Don’ts: Read More

1. They help protect the environment One of the principal requirements of living in a sustainable community is adhering to rules about eco-conscious living. This may include using sustainable or …

Sustainable communities are popping up all across the United States as new ways to bring neighbors together to support a common cause. The premise for these new neighborhoods is to promote responsible use of natural resources and can sometimes involve communal living, though these vary from community to community. If you’re curious about why these are popping up more and more across the country, then check out these 5 reasons why you might want to consider one if you’re planning to move soon! Read More

As teachers we need to work on our own affirmative action programmes, despite constraints of our situation. In order to do something new, we may have to give up the …

It is a challenge to us English teachers to manage with our own widely differing linguistic competence the large classes of mixed ability students. Non-availability or high cost of books and instructional material are the challenges just as tests and exams seem to have become the only goal in themselves. In addition, lack of students'(and even teachers’) motivation, administrative apathy, inaccessibility to electronic media, journals and books, balance between the use of mother tongue and English to ensure acquisition of communication skills, or perhaps, a better teaching-learning situation in the mother tongue and other languages, and dissemination of best English Language Teaching (ELT) practices internationally, with an e-culture interface are the new problems teachers have to cope with. Read More

As a management function, professional business communicators: Anticipate, analyze and interpret public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the company; …

Communication professionals should manage communications function. Too often, engineers, geologists, administrative assistants, and other non-communication professionals are assigned the responsibility of public relations… However, the communication field has evolved into a complicated, highly specialized field that can produce mission critical outcomes. Read More