A written book marketing plan is an essential tool in effectively promoting your book. One of the first priorities in developing a marketing plan is to define your target audiences. Your audience may be wider than you think. Your marketing plan should include strategies for reaching several different target audiences, including:
1. Readers – These are people who buy the book to read. This is the most obvious category and it includes your primary audience (the “ideal customer” that the book …
A written book marketing plan is an essential tool in effectively promoting your book. One of the first priorities in developing a marketing plan is to define your target audiences. Your audience may be wider than you think. Your marketing plan should include strategies for reaching several different target audiences, including: Read More